Showing posts with label Ford. Show all posts
Showing posts with label Ford. Show all posts

First Ford Ranger Assembled in Nigeria

The Ford Motor Company (commonly referred to as simply Ford) is an American multinational automaker headquartered in Dearborn, Michigan, has released a statement saying its new assembly plant in Nigeria had built its first vehicle and would produce an initial 10 units a day for the Nigerian market.
In a statement, Ford’s sub-Sahara chief executive, Jeff Nemeth said: “The facility will accommodate one shift and will produce an initial 10 units per day for the Nigerian market, creating approximately 180 direct and indirect jobs.”
In August 2015 the company announced it would start assembling of  Ford trucks in Nigeria to expand their market looking at Africa as a young market and Nigeria being the most populated nation on the continent

The priority Market
The President/CEO of Ford Motor Company, sub-Saharan Africa, Jeff Nemeth had said: “Nigeria is a priority market for us in sub-Saharan Africa. Depending on how Nigeria develops over time, we are potentially looking at using our Nigerian plant to service West Africa,” he told Reuters news agency on Tuesday.

He added that, “The auto market in Nigeria has huge potential but retails only a small amount of new vehicles annually.”