The Ford Motor Company (commonly referred to as simply Ford) is an American multinational automaker headquartered in Dearborn, Michigan, has released a statement saying its new assembly plant in Nigeria had built its first vehicle and would
produce an initial 10 units a day for the Nigerian market.
In a statement, Ford’s sub-Sahara chief executive, Jeff Nemeth said:
“The facility will accommodate one shift and will produce an initial 10
units per day for the Nigerian market, creating approximately 180 direct
and indirect jobs.”
In August 2015 the company announced it would start assembling of Ford trucks in Nigeria to expand their market looking at Africa as a young market and Nigeria being the most populated nation on the continent
The priority Market
The President/CEO of Ford Motor Company, sub-Saharan Africa, Jeff
Nemeth had said: “Nigeria is a priority market for us in sub-Saharan
Africa. Depending on how Nigeria develops over time, we are potentially
looking at using our Nigerian plant to service West Africa,” he told
Reuters news agency on Tuesday.
He added that, “The auto market in Nigeria has huge potential but retails only a small amount of new vehicles annually.”
